The #1 campaign mistake? Basing the campaign goal solely upon an architect’s estimate. Experienced development pros know goal setting is the result of a back-and-forth process between ‘what you need’ vs. ‘what the prospect list will likely yield.’ Our planning method virtually ensures you set the right goal—and hit it!
Every development director worth their salt targets the same small, precious group of people capable of making a lead gift. This video examines the ratio of lead-gift-capable donors to the number of charities in a given market. It’s sobering—but sets the context for “why we do what we do.”